PSU Football
News & Information
News—July 1, 2026
Penn State Contract with Adidas Begins
Penn State officially ended its 33-year relationship with Nike on July 1, 2026, as the new 10-year, $300 million contract with Adidas went into effect for all Nittany Lion sports. Penn State hosted an “Adidas Day” opportunity for the public and media to see the new football gear for the 2026 season at Pegula Ice Arena. (see images above & below)
Fans were also able to shop for new Adidas branded merchandise at a “pop-up” store in Pegula and at the Penn State Bookstore inside the HUB.
